New AdDuplex data reveals a 5.7-inch Windows 10 phone, gains for Lumia 535, and details on India

AdDuplex, who run an exclusive ad-network on Windows Telephone and Windows devices, has cobbled together their monthly stats for April, 2022.

This month, the numbers reveal some interesting trends, including in India, Republic of indonesia, and how well BLU is doing (hint: very well). Additionally, a new Windows 10 phone has been spotted with just a few details to whet your appetite.

Windows 10 Flagship spotted?

Let's get the Windows 10 telephone reveal out of the way offset. A device with model number RM-1085 with a 5.7-inch 1080P display running Windows ten exclusively has been spotted on the AdDuplex network. It is not clear if a 1080P brandish on a five.7-inch Windows Phone implies a flagship device, simply every bit AdDuplex notes, information technology is the highest we have seen since the release of the Lumia 930.

Unfortunately, no other details can yet be discerned. Naturally, more will be revealed later this yr as Windows 10 for Mobile wraps up development.

For at present, nosotros are not expecting Microsoft to divulge details next week at Build.

Windows 10 Technical Preview ramps up

With the wider release of the Windows x Technical Preview for phones a few weeks ago, it is no surprise to see a bound from 0.ane to 0.vii percent of Windows Phone users trying out the developing operating system.

The change is a rather substantial increment, one that volition likely continue as more stable builds with newer features are released over the coming months.

BLU dominates the 'other' Windows Phone manufacturers

While Lumia phones occupy near 97 pct of all Windows Phone devices , with HTC and Samsung making up the majority of the balance, how are those other OEMs fairing?

Equally it turns out, BLU is doing quite well in comparison to its white-label contest like Archos, Cherry, and XOLO.

Indeed, BLU makes upwardly 34.20 pct of the other category for Windows Telephone. No doubt this is due to loftier sales of their Win HD and Win JR lines of phones and their shut ties to Microsoft, who sell them direct through their stores.

This trend will likely proceed with the release of the Win HD LTE and Win JR LTE, ii outstanding devices now hitting the market place in the US. Reviews for those devices coming soon.

Lumia 635 continues to grow in the US

The LTE-enabled Lumia 635 grabbed another 3.4 percent of the Windows Phone market share over last calendar month. This figure brings the total number to 26.viii percent for the upkeep-friendly Lumia 635.

Decreases in users of the Lumia 822, Lumia 920, Lumia 520 and Lumia 520 we also noted equally consumers motility on to newer phones in 2022.

Meanwhile, the 'other' category has increased by 0.8 percent for a total of 20 pct of Windows Telephone market share in the US. No doubt, devices from companies like BLU, mentioned above, are to thank for that alter.

Interestingly, there are more than Lumia 928s on the market place (3.7 percent) than Lumia 1520s (iii.iii percent) or Lumia 1020s (also three.3 percent).

India: Lumia 535 catches up to Lumia 520

Heading to Bharat, information technology looks like the Lumia 535 (20.5 per centum) is nearly on tiptop of the aging Lumia 520 (21.8 percentage). The figure reveals that the first Microsoft-branded Lumia has some legs in that market place.

The Lumia 730 is besides doing quite well with nearly 7 percent, making it 1 of the higher-end Lumias with mass appeal and affordability.

Argentina and the EU5

AdDuplex notes that Argentina is dominated past cheaper, lower-end Lumias with the Lumia 520, Lumia 630, and Lumia 635 making upwards more than half of all Windows Telephone market share. These stats were the first wait back at Argentina since July 2022.

In the big five European countries (France, Germany, Italy, Kingdom of spain, and U.k.) nosotros run into the Lumia 520, Lumia 530, Lumia 630, and Lumia 635 sharing a total of 53 percentage of the Windows Phone market. The residue are evenly divided amongst the Lumia 920, Lumia 930, Lumia 535 and Lumia 925.

Lumia 535 also huge in Indonesia

Looking at Indonesia for the first time since November, and the Lumia 535 has jumped to 21.6 percent of the Windows Phone market place at that place. As AdDuplex remarks, that phone now makes up i out of every 5 Windows Phones.

Meanwhile, the Lumia 520 has declined by 9 percentage, every bit consumers move on to newer technology.

Conclusions

The spotting of a Windows 10 phone should be too surprising. A 5.7-inch 1080p display besides fits in with the current thinking of the Lumia 640 XL and its display. While 6-inch phones are nice to have, bringing the size down to 5.vii-inches seems to exist the sweet spot for consumers.

Clearly the Lumia 535 is one of Microsoft'due south strongest devices to appointment for emerging markets. We see steady growth of the phone in well-nigh every marketplace information technology has been introduced, signaling what consumers are looking for in a budget device.

Finally, it is proficient to see companies similar BLU pick up some significant share of the Windows Phone pie. Their phones are exceptionally well priced and featured an eye-catching design that resonate with consumers. Nosotros can merely imagine that tendency to continue equally they launch their new LTE line of Windows Phone.

More than details of the AdDuplex written report volition be posted tomorrow on the AdDuplex Blog.